Web Site Marketing Help
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of these articles are written by us in conjunction with our providers.
We try our best to write new content as often as we can. So be sure to
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MAKING
YOUR WEBSITE SELL
Optimizing your website to sell is a very important part of doing business
on the Internet.
Promoting
your site is the easy part, but once a visitor surfs onto your webpage,
what then?
There are
a couple things you have to understand.
1. You ultimately
know your product better than your customer.
2. You might
be on a DSL line or cable modem, but a lot of users are still on dial-ups
So what does
this mean? It means that you need to create a ‘web friendly’
site.
Optimize
it to ensure a quick download time over 56k and convey your message very
clearly to your user.
Compressing
your site’s file size is essential for any web business.
If your site
takes more than 10 – 13 seconds to load over 56k, you are definitely
losing customers.
Try taking
away flashy graphics that are just taking up valuable space and that are
not really needed.
Next, get
an image optimizer and start crunching your graphics. This is where the
major downfall is for almost any site. They look great, but some graphics
are just too big.
After your
site’s file size is optimized, you need to come up with a game plan
for your message. Whatever you sell, you must be able to clearly spell
it out for your customers. Remember, your site is your personal salesman
and it only says what you want it to.
Therefore,
imagine if you walked into a retail store and a sales representative came
up to you and started pitching the latest and greatest product.
What would
it take for you to buy?
What would
it take for other people to buy?
What keywords
or phrases ring in people’s ears?
These are
the questions you need to ask yourself when writing the text on your website.
Every product/service
is different, so there is no sell-all universal answer. This is something
you will have to formulate on your own.
What ever
text you decide to put on your site, make it flow properly. Avoid sentence
fragments and grammatical errors that could in the end trip up your users
and cause confusion.
Conclusively,
don’t overlook the power of surveys and polls. If you don’t
think your site is performing as well as it should be, ask your customers
what they think. Nobody can give you better feedback than your target
market.
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