Web Site Marketing HelpAll of these articles are written by us in conjunction with our providers. We try our best to write new content as often as we can. So be sure to check back for more to come.OPTIMIZING FOR TRAFFIC CAMPAIGNS
When advertising
through guaranteed traffic campaigns, there are several factors that need
to be realized for success. First, you need to know how your website will be presented to users (what size the window will be). For example, our traffic is delivered through full page pop-unders. If the user's screen resolution is set to 800x600 the pop will be 800x600. If their resolution is set to 1024x768, then the pop will size itself to 1024x768, and so on. This means that you need to put the best your website has to offer within the 800x600 region since almost half of all Internet users are at 800x600. The reasoning behind this is simple, if a user isn’t attracted to your site on initial contact, then they’re more than likely not going to scroll down the page or click on any links. With that said, it wouldn’t be very useful to have the main ‘catch’ of your site in the middle of the page outside of the first 800x600. What’s
going to make a visitor want to scroll down? Bring your main ‘catch’
up to the top where it can easily be seen. Second, do some research and see what methods are working for others in your industry, such as catch phrases, free offers, specials, etc. Then, take the same ideas and apply them to your site. Now I’m not saying that you should steal your competitor’s website. Just you should see what is working for them and then work the same principles into your site. Free offers are hands down one of the best approaches to marketing. So, let’s assume that’s the tactic you’re employing for the purpose of your campaign. Put the offer in the top 800x600 with your main ‘catch.’ Also you
may want to bold it, highlight it, or put it in a graphic. Basically,
whatever looks best and sticks out the most. Third, design a color scheme that is easy on your eyes, but sophisticated enough to catch a user’s attention. Don’t use sharp colors that are so bright that it fries your eyes just to look at it. An experience on your website should be enjoyable, not a situation that you’re going to come away blind from. Also, make sure that you use colors that compliment each other. I’m sure you have seen websites that have clashing color schemes. These can
be very painful to look at so try to stay away from using awkward color
patterns. Lastly, don’t overlook your loading time. An acceptable load is 10 – 13 seconds over 56k, but by all mean, anything less than that is excellent. Most users simply do not have the patience to wait for a slow site. If you find yourself stuck with too many Kb’s, all is not lost. Get yourself an image optimizer and have at it by cutting those image sizes down. If you don't have the time or facilities to create and effective ad yourself, Traffic Account will design an attractive, highly optimized popunder page for you for only $85 Contact Us for Ad Design to get set up.
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