Web Site Marketing Help
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of these articles are written by us in conjunction with our providers.
We try our best to write new content as often as we can. So be sure to
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WRITING
EFFECTIVE TEXT BASED ADS
Have
you ever found yourself sitting there wasting away time trying to figure
out the perfect way to word your text advertisements?
Are
your existing text ads not generating the results you hoped for?
If
you answered yes to either of these questions, then this article
has been written just for you!
I
want to discuss some important concepts to keep in mind when writing ads.
Hopefully
by following these guidelines, you will be able to zero in on your audience
and draw more qualified clicks.
1. Always write to your customer. Use words like ‘you’ and ‘your.’
Stay away from ‘we’ and ‘our’ as much as possible. Additionally, write
as if you are talking with an individual customer instead of a group of
people.
-BAD-
We have developed the greatest accounting software yet. With our software,
accounting is a breeze for any business.
-GOOD-
Our revolutionary accounting software will make your business’ bookkeeping
seamless and less time consuming.
The bad version talks too much about the company. The good version is
basically the same thing, but addresses the user as an individual rather
than a group.
2. List out the features and benefits to your customers.
In
some cases, you can just list benefits and that’s good enough, but if
you list features without any benefits, then you will probably lose highly
targeted clicks and maybe even sales.
-BAD-
Our accounting software includes the ability to keep track of your bank
account.
-GOOD-
With our easy accounting software, you will never have to deal with messy
bank statements again. This software will keep track of all your company’s
money so that you don’t have to worry about a thing.
The bad version of this just lists out a feature. Nobody cares because
they are not given a benefit to associate it with. The good version does
this exactly and it also addresses a single person by making use of ‘you’
and ‘your.’
Just think of it this way, if you list 3 features; you should have at
least 3 benefits to back it up.
3. Give your price. If you are advertising one certain product,
list your price in your ad. This helps to target visitors that are willing
to pay.
-BAD-
First rate accounting software! Instant download!
-GOOD-
First rate accounting software for only $89.99! Instant download after
purchase
The bad version in this scenario doesn’t list out a price, and that’s
not a good because everyone who is interested in accounting software will
click on this ad.
When
doing a pay-per-click system, you want the most qualified visitors you
can find without spending your entire advertising budget.
By
restructuring your text to include a price, you can filter out the people
that aren’t willing to pay $90 to download software.
Keep these tips in mind the next time you’re writing an ad and maybe you
will find something that works well for your business. Blessings in your
endeavors!
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